Privacy policy
Last updated: April 5, 2026
Factory Direct Hardware (“Factory Direct Hardware,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”). We use Shopify to power our online store and support certain features of the Services.
This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use our Services, make a purchase, create an account, contact us, sign up for marketing, submit a return or warranty request, or otherwise interact with us.
By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here. If there is any conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy will control.
Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information:
Contact information, such as your name, billing address, shipping address, email address, and phone number.
Order and transaction information, such as products viewed, cart contents, wishlist activity, purchase history, returns, exchanges, cancellations, payment confirmations, and related transaction details.
Payment information, such as payment card details and billing information. Payment processing may also be handled by Shopify and third-party payment processors acting on our behalf.
Account information, such as your username, password, saved preferences, and account settings if you create an account.
Communications, such as information you include in messages, emails, chats, reviews, return requests, customer-service inquiries, or other communications with us.
Device and technical information, such as IP address, browser type, device identifiers, operating system, referring URLs, and information about your network connection and interactions with the Services.
Usage information, such as browsing behavior, search history on our site, page visits, clicks, session information, and other activity on the Services.
Inferences, such as general preferences or interests derived from your shopping behavior and interactions with the Services.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, including when you place an order, create an account, request a return, sign up for emails or texts, submit a review, or contact us.
Automatically through the Services, including through cookies, pixels, SDKs, log files, and similar technologies when you browse or interact with our site.
From service providers, such as payment processors, fraud-prevention providers, shipping and fulfillment partners, customer-service tools, ecommerce platform providers, analytics providers, and marketing vendors.
From partners and other third parties, including advertising, social media, and analytics partners, to the extent permitted by applicable law.
How We Use Personal Information
We may use personal information for the following purposes:
To provide and operate the Services, including processing orders, payments, shipping, returns, exchanges, refunds, warranty or support requests, and maintaining your account.
To communicate with you, including responding to questions, sending order confirmations, shipping updates, return instructions, service announcements, and customer-service messages.
To improve and personalize the Services, including saving preferences, remembering items in your cart, providing a more tailored shopping experience, and improving site functionality, merchandising, and customer support.
For marketing and advertising, including sending promotional emails, text messages, and postal mail, and showing you ads on our Services and on other sites or platforms, subject to applicable law and your choices.
For analytics and measurement, including understanding how customers interact with the Services, evaluating campaigns, and improving performance.
For security and fraud prevention, including protecting accounts, verifying transactions, preventing abuse, investigating suspicious activity, and maintaining the security of the Services.
For legal and compliance purposes, including complying with applicable law, responding to lawful requests, resolving disputes, enforcing our policies, and protecting our rights, customers, and business.
Cookies and Similar Technologies
We and our partners may use cookies, pixels, tags, SDKs, and similar technologies to operate the Services, remember your preferences, analyze site traffic, measure campaign effectiveness, and support advertising and retargeting.
Some cookies are necessary for the Services to function properly, while others are used for analytics, performance, personalization, or advertising. Depending on your location, you may be able to manage cookie preferences through your browser settings, a cookie banner or preference center, or other tools made available on the Services.
If your browser or device sends a legally recognized opt-out signal, such as Global Privacy Control, we will process that signal as required by applicable law for the browser and device from which it is sent.
How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
Service providers and processors that help us operate the Services, including Shopify, payment processors, fraud-prevention vendors, hosting providers, cloud-storage providers, analytics vendors, customer-service providers, fulfillment providers, shipping carriers, and email/SMS platforms.
Advertising, analytics, and marketing partners that help us measure traffic, market our products, and deliver advertising or promotions.
Professional advisors and corporate affiliates, where needed for business operations, audits, legal compliance, accounting, insurance, or corporate administration.
Authorities or other parties in connection with legal obligations or protection of rights, such as where disclosure is required by law, court order, subpoena, or to protect the Services, our rights, our customers, or others.
Parties involved in a business transaction, such as an acquisition, financing, merger, reorganization, sale of assets, or bankruptcy.
We may also disclose information when you direct us to do so, request a third-party integration, post public content, or otherwise consent to disclosure.
Shopify
Our store is hosted by Shopify, which provides the ecommerce platform and related services that enable us to operate the Services. Shopify may collect and process personal information in order to provide and improve its services, support checkout and fraud prevention, and enable certain store features.
Where Shopify acts as a processor or service provider for us, privacy requests relating to our store should generally be directed to us first. Shopify may also process certain information for its own purposes as described in Shopify’s own privacy materials.
For more information about Shopify’s privacy practices, you can review Shopify’s privacy policy at:
https://www.shopify.com/legal/privacy
Marketing, Targeted Advertising, and Privacy Choices
We may use personal information to send promotional communications and to support interest-based or targeted advertising.
You may opt out of marketing emails by using the unsubscribe link in those emails. You may still receive non-promotional messages, such as order confirmations, shipping updates, return communications, or other transactional messages.
Depending on where you live, you may also have the right to opt out of the sale of personal information, the sharing of personal information for cross-context behavioral advertising, and/or the use of personal information for targeted advertising.
If applicable, we will provide a clear method for exercising those choices, such as a footer link, consent banner, preference center, or request mechanism on the Services.
Important: update this section with your live privacy-choice or opt-out mechanism if one is available on your site, such as a footer link or consent manager.
Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain records, complete transactions, detect fraud, comply with legal obligations, resolve disputes, and enforce agreements.
Retention periods may vary depending on the type of information, the sensitivity of the data, the nature of the relationship, and legal or operational requirements.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet or method of storage is completely secure, and we cannot guarantee absolute security.
Please avoid sending highly sensitive information to us through unsecured channels.
Children’s Privacy
The Services are not directed to children, and we do not knowingly collect personal information from children under 13 or under any higher age threshold required by applicable law. If you believe a child has provided personal information to us, please contact us so that we can review and delete the information where appropriate.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
Third-Party Websites and Services
The Services may contain links to third-party websites, services, integrations, or platforms that we do not own or control. We are not responsible for the privacy or security practices of those third parties. We encourage you to review their privacy policies before providing personal information.
International Transfers
We and our service providers may process personal information in the United States and in other countries where we or our vendors operate. If you are located outside the United States, your information may be transferred to, stored in, and processed in countries that may not provide the same level of data protection as your home jurisdiction.
Where required by applicable law, we rely on recognized legal mechanisms for cross-border data transfers.
Your Privacy Rights
Depending on where you live, you may have some or all of the following rights:
The right to know or access the personal information we have collected about you.
The right to request deletion of personal information.
The right to request correction of inaccurate personal information.
The right to data portability.
The right to opt out of sale, sharing, or targeted advertising.
The right to limit the use or disclosure of sensitive personal information, where applicable.
The right to non-discrimination for exercising privacy rights.
The right to appeal a decision we make about your privacy request, where applicable.
To exercise your rights, please contact us using the contact information below.
You may also designate an authorized agent to make a request on your behalf where permitted by law. We may need to verify your identity or the agent’s authority before completing a request.
If we deny your request, and you have a right to appeal under applicable law, you may appeal by replying to our response or contacting us again using the contact information below with the subject line: Privacy Rights Appeal.
Notice to California Residents
If you are a California resident, California law may provide you with rights to know, access, correct, delete, and opt out of the sale or sharing of personal information, as well as rights relating to sensitive personal information and non-discrimination, subject to exceptions.
In the preceding 12 months, we may have collected the categories of personal information described in the Personal Information We Collect section above, used them for the purposes described in How We Use Personal Information, and disclosed them to the categories of recipients described in How We Disclose Personal Information.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
To exercise applicable California privacy rights, use the contact details below and, where available, the privacy-choice tools provided on the Services.
Notice to Residents of Other U.S. States
Residents of certain U.S. states may have privacy rights under applicable state law, including rights to access, correct, delete, obtain a copy of personal information, and opt out of targeted advertising, sale of personal data, or certain profiling activities.
To exercise those rights, please contact us using the information below. Where applicable, you may appeal a decision regarding your request by contacting us again and stating that you wish to appeal.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations. When we do, we will post the updated version on this page and revise the “Last updated” date above.
Contact Us
If you have questions about this Privacy Policy or would like to exercise privacy rights, you may contact us at:
Factory Direct Hardware
14252 Country Club Dr
Ashland, VA 23005
United States
Email: cs@factorydirecthardware.com
Phone: (855) 368-1040